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About Me

I didn't just fall in love with Jiu-Jitsu , I made it my mission. As the head coach of Alpha Jiu-Jitsu Academy in Australia, I've dedicated my life to helping people discover what they're truly capable of, on and off the mats.

MORE THAN A SPORT.
A CALLING.

Jiu-Jitsu didn't just change what I could do  it changed who I am. When I first stepped onto the mats, I wasn't looking for a sport. I was looking for something real. Something that would test me completely, force me to grow, and give me tools I could carry through every area of my life. I found all of that and more.

Over a decade of dedicated training, competing, and coaching led me to establish Alpha Jiu-Jitsu Academy in Australia  a place where authentic Brazilian Jiu-Jitsu meets a culture of genuine growth. I've coached complete beginners who had never set foot in a martial arts gym, and I've prepared serious athletes for high-level competition. Every student has taught me as much as I've taught them.

My coaching philosophy is built on one belief: everyone is capable of more than they think. Jiu-Jitsu has a unique way of revealing that. When you're exhausted, when the position feels impossible, when you want to quit — that's exactly when the real training begins. Those are the moments that build unshakeable confidence, mental resilience, and the kind of character that shows up in everything you do.

10+ Years on the Mats

500+ Students Coach

All LEVELS WELCOME

My Philosophy

" I believe the best coaches don't just teach techniques. They help people become better versions of themselves "

True Jiu-Jitsu has the power to transform far more than your physical skill. Every class, every roll, every hard training session is an opportunity to practice discipline, humility, leadership, and mental resilience  qualities that make you a better athlete and a better person.

Your tRAINING yOUR cHOICE

About Xavier Sales — Brazilian Jiu-Jitsu Coach
The Grind
Competition & Progression

Years of consistent training, competing, losing, and coming back stronger. Competition taught me how to perform under pressure, manage adversity, and trust the process — lessons that became the backbone of my coaching philosophy.

The Transition
From Athlete to Coach

Teaching others to grow through Jiu-Jitsu became just as rewarding as my own training. I discovered that coaching is its own discipline — one that requires empathy, patience, and a genuine love for the art and the people who practise it.

ALPHA JIU-JITSU

ACADEMY

If you're based in Australia and want to experience authentic Brazilian Jiu-Jitsu training in person, come train with us. We've built a welcoming and professional environment where students of all ages and skill levels can learn, improve, and become part of a strong community.

  • Beginner-Friendly
  • Competition Training
  • Professional Coaching
  • Structured Classes
  • Competition Training

What Students Say

"Xavier has a way of making complex techniques easy to understand. Every class feels structured, practical, and welcoming."

Alpha Student

Alpha Jiu Jitsu Academy

"The culture he created at Alpha Jiu Jitsu is unlike any gym I've trained at. Professional, supportive, and high level."

BJJ Practitioner

Alpha Jiu Jitsu Richmond

"Whether you're a beginner or competitor, Xavier genuinely cares about helping you improve. The instruction is world-class."

Competitive Grappler

Alpha Jiu Jitsu Rouse Hill

Train With Purpose

Whether you want to book a private session, inquire about courses, or just have a question I'd love to hear from you. Fill out the form and I'll get back to you personally.

Location

Alpha Jiu-Jitsu Rouse Hill branch
5/1 Resolution Pl, Rouse Hill NSW 2155, Australia

Alpha Jiu-Jitsu Rouse Hill branch
Rear 2/221 Windsor St, Richmond NSW 2753, Australia

Email

xavier@alphajiujitsu.com.au

Phone / WhatsApp

+61 412 562 964

Train With Purpose

I typically respond within 24 hours. All fields marked * are required.

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